Investment Exposure to an Emerging Industryĭue to legalization, bets on football’s big game have grown 10 times larger over the last decade. Since the New York State Gaming Commission does not report event-specific totals, we have estimated this amount based on sports bets made the week leading up to and including the date of the big game. Growth was primarily driven by New York State legalizing online sports betting, with the state contributing nearly $500 million to the total. Impressively, legal bets surpassed the $1 billion mark in 2022. Yearĭata only for states that report bets on football’s big game, see graphic for full list of states included in 2022. However, when the federal sports betting ban was lifted in May 2018, more states started allowing bets.īy 2022, 33 states plus Washington, DC were legally able to bet on the game. Annual Legal Bets on the Big Gameįrom 2013 through 2018, sports betting was only legal in Nevada and year-over-year growth was low. In this graphic sponsored by Roundhill Investments, we show how these bets have grown over the last 10 years. With 99 million viewers in 2022, “more Americans tune in to the Super Bowl than any other television broadcast.” Its large viewership, combined with expanding legislation, has led to ballooning wagers.
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